MAXIMISE YOUR BEAUTY SLEEP

Sleep is absolutely essential to the health and appearance of our skin, yet lack of sleep has become way too common these days. We all know that we need 8 hours of sleep a night but let’s be honest: We’re all guilty of neglecting the early bedtime. Sleep deprived women show signs of premature skin ageing and a decrease in their skin’s ability to recover after sun exposure. That’s why experts at Beauty & Go have designed a new product to give you a helping hand at getting your beauty sleep.

The struggle to get a good night’s sleep is over. Beauty & Go Sleep Shot is here! This small yet mighty shot contains powerful natural ingredients to help promote your best night’s sleep and your most radiant complexion.

What do we know about sleep?

According to the National Sleep Council, one in three of us suffers with sleep problems. The number of hours of sleep we are getting is on the decline, with a third of adults only getting 5 or 6 hours per night. The situation is so serious that insufficient sleep has been described by health professionals as a public health epidemic! Lack of sleep is linked with many health problems including depression, stress, anxiety, premature skin ageing, weakened immune system, weight gain and an increased risk of several diseases.

The chemistry of sleep depends on two key hormones: melatonin and adrenalin. Melatonin is released by the brain as it gets dark to induce sleep, it is made from the ‘happy chemical’ serotonin, which in turn is made from the amino acid tryptophan, found in protein foods. The second hormone is adrenalin, the ‘fight or flight’ hormone, which needs to be switched off, so we feel relaxed enough to sleep. Factors such as stress and the over-use of technology can keep adrenalin levels turned up.

How does beauty sleep affect your skin?

The majority of healing and repair of the skin takes place while we sleep and this includes the production of new collagen. Collagen keeps skin strong, supple and plump, helping to prevent wrinkles and other signs of ageing. In addition, lack of sleep can lead to dehydration of the skin and reduced blood flow to the skin, which means impaired delivery of vital nutrients. Both of these factors can cause dull-looking and less healthy skin. In fact, it has been estimated that getting just 5 hours of sleep can lead to twice as many fine lines as 7 hours! Lack of sleep can also result in increased production of the stress hormone cortisol. Elevated cortisol promotes inflammation in the body, which is one process involved in ageing of the skin.

Give your beauty sleep a collagen boost

The Beauty & Go Beauty Sleep Shot has been designed by scientists to help address the above concerns, including supporting the production of collagen and sleep hormones.

Its benefits include:-

  • Helps promote and maintain a better and more restful sleep
  • Supports skin cell repair and renewal during sleep
  • Contributes to normal collagen formation for the normal function of skin
  • Contributes to the reduction of tiredness and fatigue

What are the key ingredients?

Bioactive Collagen Peptides stimulate the body’s own natural collagen production. Collagen has been shown in studies to improve skin firmness and elasticity, helping skin look younger.

MacroAntioxidants®, extracted from fruit peel, help fight free radical damage that contributes to skin ageing. They are linked to fruit fiber and stay in your body much longer than regular antioxidants.

A combination of three herbal extracts; cinnamon, balm mint and linden extract act synergistically to naturally promote a good night’s sleep. You have to get going quickly in the morning so our formula is designed to wake you up feeling refreshed, not drowsy. 

Tryptophan is an amino acid naturally occurring in protein foods. It is converted in the body into the hormones serotonin and melatonin. Serotonin promotes well-being and relaxation, while melatonin promotes sleep.

Vitamins C, B6 and magnesium are involved in energy production and nervous system function, together they can help reduce tiredness and fatigue. Vitamin C is also required for collagen formation.

Enjoy the best sleep ever by incorporating our Beauty Sleep Shot into your nighttime routine. The functional ingredients support relaxation and a deep, restorative night’s sleep whilst supporting your body’s natural collagen production. 

COMING SOON! The Beauty Sleep Shot will be available on the 7th of October 2019 online and in Selfridges.

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