Improved formula for more skin enhancing benefits

Beauty & Go Re-Launch

I’ve got exciting news this week! We have re-launched our range of beauty drinks with an improved formula to make you even more beautiful!

The entire range has been revamped and reformulated to have even more powerful skin enhancing benefits. The new formulas deliver better results and more quickly and this has been scientifically proven. When included as part of your daily health and beauty regime, these bioactive beauty drinks are proven to have beneficial and visible effects on skin firmness, hydration and elasticity after just 30 days. Just one of the new formula drinks per day now provides more skin enhancing benefits than 2 of the previous formula.

The New Formulas

√ Contain powerful bioactive ingredients impossible to obtain through your usual diet.

√ Still contain MacroAntioxidants – the only beauty drinks to contain these powerful patented ingredients

√ Provide collagen peptides, scientifically proven to help improve the elasticity of the skin and delay the appearance of wrinkles.

√ Contain hyaluronic acid, which moisturises skin from within and further improves elasticity.

√ Still 100% natural ingredients

√ Still no added sugar (sweetened with stevia)

√ 1 drink counts as one of your 5-a-day

Recap on MacroAntioxidants

MacroAntioxidants, exclusive to Beauty & Go are extracted from the skin and peel of fruits and are therefore not part of our usual diet. They are more powerful, larger in size and their effects last for 3 times longer than ‘regular’ antioxidants. In fact, they represent 50-70% of the fruits total antioxidant capacity. The health benefits of MacroAntioxidants are backed by 15 years of scientific research carried out by the Spanish National Research Council (CSIC). They have been proven to be extremely effective at fighting the effects of free radical damage to skin, which contribute to ageing.

Improvements to the formula

Superoxide dismutase is a new addition to the entire range. Sourced from watermelon, it is a powerful antioxidant which clinical trials have found helps improve skin firmness.

Pomegranate concentrate delivers high antioxidant capacity, due to punicalagins, which have extremely powerful antioxidant and anti-inflammatory effects.

One bottle now contains 50% of your recommended daily allowance of vitamins

100% of your daily dose of manganese is included to help maintain skin firmness by maintaining the connective tissue layer of the dermis

Scientifically Proven

50 healthy women aged 45-64 drank one new formula Beauty & Go per day for 90 days and the results were amazing!

77% increase in skin firmness (measured after 60 days)
64% increase in elasticity (measured after 90 days)
22% increase in skin brightness (measured after 60 days)

All the women also reported perceiving significant improvements in softness, luminosity, hydration and overall appearance of their skin.

The Drinks

As well as the formulas, we have changed some of the names. Here are the four new drinks below, each with different functions for addressing your skin’s needs at different times.

Skin Revive: Pomegranate, raspberry, persimmon, vitamins C and B6 encourage cell regeneration and repair and protect against oxidative damage. Best taken before bed as most cellular repair takes place while we sleep. Perfect for more mature skin, to help maintain firmness and elasticity.

Skin Detox: Spirulina, apple, artichoke, zinc, vitamins C and B6 cleanse and purify the skin and body by encouraging liver detoxification. Helps eliminate toxins and stimulate metabolism. Perfect for anyone with congested skin or to help you and your skin recover after periods of excess.

Skin Vitality: Pineapple, gingko biloba, guarana, vitamins C, B5, B6, and B12 reduce signs of skin fatigue and tiredness, and provide you with an energy boost. Perfect for the ‘morning after’ when you and your skin need a pick-me-up and also great for before, during and after exercise to energise and rehydrate.

Skin Brilliance: red grape, rosehip, persimmon, aloe vera, zinc, vitamins B6 and B12 contribute to radiant and hydrated skin to give you your glow back! Protects skin against environmental damage and supports collagen formation. Perfect anytime of the day, to provide 24-hour radiance.

The new and improved Beauty & Go beauty drinks are available at Selfridges, where you will find our Spa Bar and our team on-hand to answer your questions.